Rick Bruner interviews the blogger employed by organic yogurt company Stonyfield Farm, which actually maintains four blogs. A good example of how to use blogs to reach diverse audiences with your message. Quote:
"With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers. He wants to 'be real' and saw the blogs as a way to do that ..."
